St. Louis neighborhoods open soon!
Earn points at independent St. Louis cafes, bakeries, shops, and more. Spend them on perks at any member, all while keeping dollars in your community.
Your points
1,240Linked card
260 more and lunch is on the house
When you link your first card
3 points on the dollar
Pick a perk, tap Reserve, show your phone
More love for St. Louis
How it works
3 points
back in points at every member business
for every dollar you spend
The one you already carry.
Points land on their own.
Any member, any perk.
The perks
Nobody at a head office decided what you get. The people who run your favorite spots choose the perks, so they feel like a treat from a neighbor and not a coupon from a corporation.
Real perks appear when your neighborhood opens.
Specialty bakery
A slice of the daily cake, on the house
Reserve with points
Top shelf bar
A pint on a quiet Tuesday
Reserve with points
Corner cafe
A free pastry with any coffee
Reserve with points
Quick cut barber
Money off a haircut
Reserve with points
Made for St. Louis
The HomeTown Rewards app helps you feel more connected to the independent places that make St. Louis yours.
Discover local places you'll love, right in your neighborhood.
Browse deals and rewards from participating local businesses.
Stay connected to the people and independent businesses behind your favorite spots.
Why we built this
Traditional credit card programs are built on your everyday local spending, but the value immediately leaves your neighborhood. You earn points at your corner cafe, only to redeem them for airline flights, mega-chain hotel stays, or gift cards to national big-box retailers. Small businesses end up paying swipe fees to power a rewards ecosystem that either exports your loyalty out of town or straight to the big chains down the road. HomeTown Rewards keeps the loop local, giving you real neighborhood perks while keeping those dollars circulating among independent shops.

Founding businesses
We are opening with a small group of founding businesses. Join the list and we will tell you which ones, and when your points start counting.
Questions
Yes. Guests never pay anything. Member businesses pay for the points you earn, because keeping regulars coming back is worth it to them.
No. Just pay with your linked card the way you always do. Points show up in your account on their own: pending right away, and ready to spend when the charge clears, usually within a few days.
Own a local business? See how HomeTown Rewards works for you
Only independent local businesses. No big chains.
HomeTown Rewards
Hey, neighbor.

Around your neighborhood
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Trust
You earn 3 points for every dollar you pay at member businesses.
At any member with a perk posted, not just the place where you earned them. Earn at the bakery, spend at the bar. Pick a perk, tap Reserve, and show your phone.
Points expire 180 days after you earn them.
Cancel it in the app before you use it and your points go straight back to your account. If you forget, the place's short hold ends on its own, usually 10 minutes at a counter and 2 hours at a table, and the points come back then.
Yes. Card linking runs through a secure third-party card partner. We never see or store your full card number, only the last four digits and a secure token.
Only a first name and last initial, on the activity at their own business. Businesses never get your email without your permission, and you decide one business at a time. You can change your mind later.
Yes.
Most debit and credit cards. We will share the full list before your neighborhood opens.
Tell us about it below. We read every suggestion and reach out to the places our members love most.
Tell us your favorite local spotA little something extra
Local perks, just around the corner.
More ways to explore, support, and feel involved in your neighborhood.